I have never paid much attention to the answer boards mentioned this week, but I did use smaller ones, e.g. one of the numerous sites regarding guinea pigs and received the answer I was looking for.
Slamming the board sounds like a good marketing tool - anything that attracts new people to the library is positive and it should be explored. Needs to be followed up somehow to see if it's working - or just attracting people who would use the library anyway.
Personally, I find answer boards time consuming as trawling through the answers takes forever and you are never sure what you are going to find. I suppose if you ask a specific question, the situation is different.
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